Is your website mobile-friendly?
You’ve likely heard a thing or two by now about mobile-friendliness or mobile-responsiveness. Both terms refer to the same thing: your website needs to work well on mobile devices.
Go ahead and pull up your site on your smartphone.
Do you have to squint to read the text? Do you need to zoom in to click a link? Do images run off the screen? If the answer is ‘yes’ to any of these questions, then your site is not mobile-friendly.
If you still aren’t sure, our friends at Google have built a handy tool to assess the mobile-friendliness of your website. Click here to analyze your site.
Google built this tool for a very important reason.On April 21,
On April 21, 2015 Google dropped a bombshell.
They announced that mobile-friendliness would now be a ranking signal.
This means that if your site is NOT mobile-friendly, your site will appear farther down the list on mobile search results.
While this may seem like another ‘evil’ act by Google, know that their heart is in the right place. They want mobile users to have a great experience on the web.
We are now living in a world where people are accessing the web with smaller and smaller screens. In order for these users to be able to find us online and easily learn about our businesses, we need to make sure our websites are mobile-friendly.
If you are interested in making a move to ensure that your website is mobile-friendly, the good news is that you have several options…
- You can do nothing. If you aren’t feeling the pain or don’t have the time/budget right now, simply file this away as something you absolutely must put in your business plan for 2017.
- For the DIY crowd, there are a wide variety of managed website providers that offer great DIY web design tools, for very affordable prices. My favorite of these isSquarespace. All of Squarespace’s themes are mobile-friendly.
- If you are very happy with your website but aren’t ready to do a full redesign, you may consider creating a mobile version of your website using a platform like Duda. When visitors access your website using a mobile device, they will be directed to your ‘mobile site’ not your full, desktop site.
- For those that currently have a site built on WordPress, there are loads of themes available that are mobile-friendly. My favorite themes come from StudioPress.
No matter how you look at this, this change is going to cost you time and money. However, I believe you will recoup your investment in the end by offering site visitors a better user experience, which will help you get more leads and close more deals.